Search Engine Optimization (SEO) can be one of the scariest marketing tools that many entrepreneurs dread to hear about. Most say SEO is difficult to deploy, it is hard to understand, and not everyone is cut out into finding success in it. These misconceptions make it harder for business owners to apply proper SEO techniques into their online marketing strategies.
It is true that excellent SEO professionals are needed if you want to go beyond the basics; however, there are also some things that you can do yourself to help boost your SEO ranking. These basic tactics can help search engines listen to your brand, and would have them include you in their indices. Although you have to contend for the top spot with millions of other sites, the first crucial step is for search engines to recognize that you are a real company with a real website, with valuable content that should be given some notice.
If you already have a running website and you are yet to see results, how can you improve your SEO ranking in 30 minutes? Dont hire an SEO professional just yet, at this point. Try these strategies first and see if they can make a significant improvement to your ranking:
1. Is your websites URL SEO-friendly?
It may be too late to ask this question when you’ve already published your website, but your site name may be hurting your ranking big time. If you’ve put in many dashes on your URL (for example, www.i-love-dogs.com) or made it too long (for example, www.ilovestarwarstodeathandbeyond.com), then there is a significant chance that search engines are wrongly seeing your site as spammy. URL choice is crucial, so if you can, keep it short and simple.
If you already have a published website, you can try to make up on other marketing areas. If you’ve just published your site and you haven’t done heavy marketing just yet, you can consider changing the URL to something that people can remember better. Search engines and your potential customers will thank you for the change.
2. Do all your pages have titles and descriptions?
Titles and descriptions may not be visible to you, but these are essential for search engines to recognize your site and the content that you offer properly. Titles and descriptions, in fact, assist in determining your sites rank since these are what search engines see, not your texts per se. Check every page and post that you have and make sure all these have relevant titles and descriptions on them.
3. Does your site have enough anchor texts on them?
“Anchoring” refers to linking a text to another page or post inside or outside your site. Why is this important? Anchoring helps a reader navigate your site and can help him/her get engaged with the content that you offer. Experts in SEO services in New York believe that engagement is a good SEO booster since it encourages a site visitor to spend more time on your website. Jason Berkowitz pointed out that the more time a visitor spends on your site, the better it will be for your SEO ranking.
You can improve your SEO in 30 minutes through these basic SEO techniques. But remember, following through is crucial. You have to keep on updating your content, producing high-quality articles that can encourage people to check out your site, and be up-to-date with SEO trends and tactics. When in doubt, seek an SEO professionals advice.